Australian Flower Festival a success!

The inaugural Australian Flower Festival formally kicked off Australian Flowers Week running for its second year from 16 to 24 September. The event, hosted by Flower Association, TAFE Queensland and Swann Agencies, brought together florists from around the country to hear presentations from leaders in the industry about running profitable retail businesses and also from social media and tech gurus on how to integrate technology into their business.

Departing from more traditional industry conference formats, the organisers of the Flower Festival cultivated a fresh ‘music festival’ atmosphere to capture the fun of floristry whilst also providing essential information to help attendees manage and grow their businesses.

“This event is the first of its kind and from the feedback we’ve received that it’s something the Australia floristry sector has been crying out for”, said organiser Shane Holborn, Executive Officer of the Flower Association.

“It was a fantastic opportunity for florists to connect with each other, as well as with the growers and allied traders on whose products and services they depend on every day“.

The event attracted nearly 250 industry members and featured Business and Tech ‘Stages’ which were only opne to registered industry members featuring presentations on issues affecting Australian florists’ livelihoods and futures, including business management and new business technologies. The Inspiration and Competition ‘Stages’ featured live-action flower arranging and were also open to the public as a promotional initiative for the industry.

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