The inaugural Australian Flower Festival is being held in Brisbane on Monday 18th September to coincide with Australian Flowers Week (16-24 September). The event is expected to attract 250+ professional florist attendees and we are also opening some areas (the floristry competition and demonstration areas) to the public as a promotional exercise for the industry.

The event will not be a traditional conference but will have a fresh, new, young and fun ‘music festival’ format designed to attract and delight florists from around Australia. The event will run from 8:00am to 5:00pm with a schedule of speakers, demonstrations, trade displays and competitions during the day and finishing with a cocktail event at the After Party that evening (6:00-10:00pm).

Southbank TAFE campus is providing the venue with indoor and outdoor spaces which can host different activities during the event making it ideal for this format. These areas will be referred to as ‘Stages’ and will include the Inspiration Stage; the Business Stage; the Tech Stage and the Competition Stage. The competitions will be running all day in a separate area of the festival and there will be trade display stands dotted indoors and outdoors throughout the event. There will be street food vans and local coffee shops providing meal options to attendees and a catered cocktail event that evening with a cash bar available.

The organisers are working to secure a great line-up including speakers on issues affecting Australian florists’ livelihoods and futures. This includes presentations that assist them with business management (Business Stage); integrating technology into their businesses (Tech Stage) and improving their product offering by learning new techniques in floristry (Inspiration Stage). There will also be competitions running concurrently (Competition Stage) with a schedule that will inspire attendees and demonstrate the professionalism of the competitors involved.

The organisers have invited a speaker from Google Australia to discuss options for florists to improve their online presence and sales who will be the keynote address in the morning’s plenary session.

The Business Stage will host presenters on business problems and solutions for the modern florist including Costing for Profit, Boosting Sales, Store Layout and fun topics like 30 Ideas in 30 Minutes and $20 Products – What You Can Do.  A facilitated panel discussion will wrap up the day by florists operating under a variety of different business models which will give everyone a chance to present what they do and how they do it and the audience a chance to ask questions.

The Tech Stage will talk about ways that technology could be helping your business and improving your bottom line. This will include presentations about Online Advertising, What’s Next for Social Media, Integrating Technologies, Apps for Florists with Florist POS software companies allocated a timeslot to provide live demonstrations of their software and how it works in the real world.

Presenters on the Inspiration Stage will be demonstrating ideas and techniques for floral arranging under themes such as Wedding Flowers, Working with Wildflowers, Flowers as Art, Spring Arrangements and more. The festival’s Competition Stage will also be running challenges for both students and professional florists concurrently throughout the day. Both of these stages will be open to the public to inspire and promote the professionalism and skill involved in the work that florists do.

The festival will also host a trade fair with companies displaying their goods and services for the industry including the latest from the floral sundries suppliers, flower fridges, wholesalers, freight and courier companies, insurance brokers, magazines and financing options available for new and established businesses. TAFE will also be displaying to provide information to budding florists about qualification options and those in the industry looking to increase their level of qualifications.

The event will wrap up with at the festival After Party cocktail evening in the on-site restaurant and bar. Presentation to the competition winners will be made followed by an evening of dancing with a live music and DJ.

The South Bank TAFE campus is a thriving hub of activity in the heart of Brisbane’s South Bank precinct. With easy access to the city, the lush South Bank Parklands and beach on the doorstep, as well as a multitude of cafes and restaurants as well as ample parking and public transport options, it is the perfect venue for the festival.


Australian Flower Festival has a number of sponsorship opportunities for companies wanting to reach florists from around Australia at one event and the perfect platform from which to launch new products and services. For more information on sponsorship email or to register you and your staff to attend click HERE.


We would love to have your attendance or involvement in one of the competitions (Competition Stage schedule being released soon).

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