New website bringing consumers back home
Australian Cut flower and foliage farmers are taking the initiative and educating consumers about the benefits and beauty of locally grown product and ways they can ensure they can identify and buy it.
The Australian Flower Finder website (www.australianflowerfinder.com.au) is a searchable database of Australian flower growers with each entry providing details of products and their availability. The site can be searched based on region, product type and flower type.
The cut flower and foliage industry recently made a request for it’s products to be included in the recent mandatory Country of Origin Labelling system being implemented for the food industry. The industry had argued that consumers of flowers deserved the same right to know the origin of their products as they were the same consumers of other fresh produce like fruit and vegetables. The industry’s request was denied by the Federal Government so they have taken the initiative to begin informing consumers themselves.
Australian flower farmer and President of the Flower Association Mr Lodi Pameijer says that the site allows consumers to find Australian grown products and also find out a little bit about the process that goes into producing it. “Australian grown flowers are a top quality product so consumers, quite rightly, want to be able to be able differentiate it from other products. The Australian Flower Finder site allows that to happen and also allows growers to tell a little of the story behind the flowers so consumers learn about the Australian families behind the businesses and why the local product is so good”.
The site is being officially launched as part of Australian Flowers Week (September 17-25) and is free to industry association members and available for a small fee for non-association members.